American Sewing Expo
● By Rick McGarry
The American Sewing Expo returns to the Suburban Collection Showplace in Novi, Friday through Sunday, September 27- 29.
“We are celebrating our 20th anniversary bringing everything together for sewing, fashion and quilting including live sewing challenges, seminars and workshops, sewing and crafting contests, free demonstrations and shopping,” said Janet Pray, show producer of the largest independent consumer sewing show in the country. “Young sewers boot camp, beginner hands-on projects, expert sewer instruction and crafter do-it-yourself ideas will be featured at the fashion shows, classes and displays.”
The 20th annual show features accessories, embellishments, one of a kind fabrics and supplies, fashion sewing, fitting, home decorating, machine embroidery, needle arts, quilting, sergers and wearable art. Showgoers will see over 20 exhibits, fashion style shows and sewing challenge competitions. Over 125 exhibitors from 35 states, Australia and Canada will be displaying sewing machines, notions, threads, patterns, yarn, technology, kits, gadgets, embroidery designs, tools and other products. Techniques and tips will be taught at over 200 seminars, hands-on workshops and demonstrations.
Show instructors include fit specialist and couture expert Lynda Maynard; couture sewing expert from “It’s Sew Easy TV” Angela Wolf; home seamstress and creator of Gertie’s New Blog for Better Sewing Gretchen Hirsch; Baby Lock’s Love of Fashion national spokes-designer Joi Mahon, instructors from the online craft education and community platform Craftsy and other award winning fashion sewing designers.
Reality sewing television competitions are the inspiration for the “Passion for Fashion Sewing Challenge” that begins as the show opens when 12 finalists design and sew garments for judging and a fashion show (similar to Lifetime’s Project Runway, NBC’s Fashion Star and Bravo’s The Fashion Show).
"Quick-Stitch, The Challenge" will also be a live sewing competition, sponsored by Craftsy. Three times per day, contestants will compete in a 75-minute challenge to create a fashion accessory, home décor or craft project.
Attendees can learn tips and techniques at make-n-take projects in vendor displays; as they sew their own project to take home at the Sew Party Café; and as they make an item and embellish it using their style and imagination at the Artistic Studio sponsored by Janome.
The “Innovation Generation Fashion Show Competition” will be held on Saturday for 8 to 18 year olds who know the sewing process and have made their own garments. Entries are prejudged and then worn by the contestants on the Expo Fashion Stage. A Dream Sewing Room will be given away on Sunday.
Special display exhibits and events will include the cutting edge of fashion sewing, quilts, wearable art, American & Efird “Push the Envelope Contest, Sacred Sewing Room from Enchanted Makeover charity and 18” doll clothes charity project.
“Show visitors can test-drive sewing machines, see a fashion show, do some shopping, or watch a demo to get creative tips, discover fresh possibilities and be inspired for new projects,” said Pray.
Suburban Collection Showplace is located at 46100 Grand River Avenue between Novi and Beck Road in Novi, Michigan. Show hours are 9 a.m. - 6 p.m. Friday; 9 a.m. – 6 p.m. Saturday and 9 a.m. - 5 p.m. Sunday. Preshow workshops are 9 a.m. - 5 p.m., Wednesday, Sept. 25 and Thursday, Sept. 26. Expo admission is $14 and children 15 and under are admitted free with a paying adult. One-hour seminars are $14, all-day workshops are $130 and special combination packages are available. Onsite parking is available for $5. For more information, visit www.AmericanSewingExpo.com or call (248) 889-3111.